The project: Redesign the entire PitchBook Platform

My role: design leadership, CSS/javascript prototyping, graphic design, iconography

On August 31, 2013 we successfully launched project “Lil Mama” and completed a major first step in transforming how we design at PitchBook. We now do all the graphic design as well as the UX in house, and our clients are extremely happy with the results.

I have provided screenshots of the platform, before and after, to get a look at some of the many things we were able to improve. The new design eschews from the original skeuomorphic design and presents everything in a clean and flat design.

01a Original Dashboard

1b. Original Dashboard

01b Redesigned Dashboard

1b. Redesigned Dashboard

02a Original Advanced Search

2a. Original Advanced Search

02b Redesigned Advanced Search

2b. Redesigned Advanced Search

03a Original Search Results

3a. Original Search Results

03b Redesigned Search Results

3b. Redesigned Search Results

04a Original Search

4a. Original Search

04b Redesigned Search (and Instant Results)

4b. Redesigned Search (and Instant Results)

05a Original Profile Design

5a. Original Profile Design

05b Redesigned Profile

5b. Redesigned Profile

06a Original Investor Analytics

6a. Original Investor Analytics

06b Redesigned Investor Analytics

6b. Redesigned Investor Analytics

07a Original Submit a Deal form

7a. Original Submit a Deal form

07b Redesigned Submit a Deal form

7b. Redesigned Submit a Deal form

08a Original Marketing Page for Salesforce Plugin

8a. Original Marketing Page for Salesforce Plugin

08b Redesigned Marketing Page for Salesforce Plugin

8b. Redesigned Marketing Page for Salesforce Plugin