The project: Redesign the entire PitchBook Platform

My role: design leadership, CSS/javascript prototyping, graphic design, iconography

On August 31, 2013 we successfully launched project “Lil Mama” and completed a major first step in transforming how we design at PitchBook. We now do all the graphic design as well as the UX in house, and our clients are extremely happy with the results.

I have provided screenshots of the platform, before and after, to get a look at some of the many things we were able to improve. The new design departs from the original skeuomorphic design and presents everything in a clean and flat design.